I am a 32 years old french product designer who will be happy to take every learning opportunity !
After a master degree in product design at CREAPOLE school (paris) I have been working for Denso (Toyota group) in Japan for two years. Then, in 2011 I worked for Curve ID in New York where I was lucky to share some very interesting projects with Colgate, Samsonite and SEB. In 2012, I joined the design team of Kipsta at Decathlon group headquater in Lille (France) . I became a mum and took care of my kids for a little while and i am now free and back to work ! Feel free to contact me !
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Florence Pineda
Designer
In 2009, I graduated with a Master's degree in Product Design from CREAPOLE design academy in Paris. I then moved to Japan to join the Innovation design team of DENSO Corporation (a subsidiary of Toyota) for two years where I worked on various projects including user experience concepts for the Lexus brand. In 2011, I had the opportunity to live in New York for a paid internship at Curve ID, a Design consultancy, where I was involved with projects for Colgate, Samsonite, All-clad, SEB and Muma. Working in Japan and the US was a valuable experience that really gave me a different perpective on designing within a cultural context.
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In 2012, I moved back to France where I joined the design team of Kipsta, a Decathlon brand, specializing in team sports equipment. At Kipsta, I was involved with textile design (shape and graphics), but also focused on hard products and design innovations. In 2015, I had the opportunity to work for another brand of Decathlon called Tribord, which specializes in sailing equipment. I was in charge of developing the brand graphic identity and the conception of a full range of sailing shoes. I learned management as well. In 2017, I decided to work in a freelance capacity and was involved in UX/UI web related projects as well as a rebranding project for private companies and individuals.
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Finally, in 2021, I joined Repligen, a bioprocessing-focused life sciences company bringing my expertise as a Marketing Specialist on the graphic side of Marketing. I since work for this company.
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Skills
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product design from drawing to prototyping
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production monitoring
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product compliance solutions
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corporate identity
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​brand product identity
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brand graphic identity
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illustration and icon design
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packaging
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ergonomy and interface, UX/UI
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art direction
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project mangement
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marketing and rebranding
Method
As a freelancer, my working method is was based on listening to the client’s brief and on sharing ideas to reach their goal. Each project is a cooperation between client and designer rather than a simple commercial order, and the end outcome is the fruit of several professionals work, that guarantees an optimal level of consistency.
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My approach to design withing firms is based on clarity of information. In my work flow, I always try to keep in mind that design is about unconsciously going back to the essentials. So I pay great attention to details of form, surfacing, typography and layout. The simplicity and the message is always key for me.
Philosophy
As a mother, I am concerned about my kid's future. And being a product designer of a mass production company was sometimes quite a challenge for me. In my career, and now more than ever, I will always consider the best eco-friendly method to make or create new designs.
I will always offer this option first when it comes to printing, producing abroad or packaging.